Start With Why: Uncovering the Power of Purpose

"Start With Why," the inspirational bestseller by Simon Sinek, has sparked a global movement, captivating millions on TikTok and forming the basis of one of the most watched TED Talks ever. This book has ignited a widespread quest for purpose in work and organizational ethos, resonating with millions over a decade after its first publication.

Sinek's book poses and addresses critical questions: Why do some people and organizations achieve higher levels of innovation, influence, and profitability? What drives greater loyalty among customers and employees? And why is sustained success so rare even among the successful?

Through compelling examples like Martin Luther King Jr., Steve Jobs, and the Wright Brothers, Sinek demonstrates that these influential figures, despite their differences, all began with a clear understanding of their WHY—the purpose and belief driving their actions. He argues that understanding this WHY is crucial for others to buy into a product, service, movement, or idea.

"Start With Why" introduces The Golden Circle, a powerful framework Sinek developed for building organizations, leading movements, and inspiring people. It all begins with understanding WHY, a concept that has transformed leadership and communication, proving to be as relevant and timely today as when it was first conceived.